Hannibal Tourism Director, Gail Bryant, was honored with the J. Desmond Slattery Professional Marketing Award at the Marketing Outlook Forum (MOF) National Conference in Nevada.

Hannibal Tourism Director, Gail Bryant, was honored with the J. Desmond Slattery Professional Marketing Award at the Marketing Outlook Forum (MOF) National Conference in Nevada. The conference is organized by the international Travel & Tourism Research Association (TTRA).

 

The Slattery award is presented to the travel marketing professional that has made a significant contribution to travel and tourism marketing. Bryant has served as Hannibal’s Tourism Director since 2011. The Hannibal Convention & Visitors Bureau is responsible for marketing all areas of tourism in Mark Twain‘s beloved hometown. Mark Twain continues to be the primary tourism driver, but Hannibal has expanded its offerings to visitors, thus the Hannibal Convention & Visitors Bureau has been recognized for its role in promoting the many facets of Hannibal tourism. According to Sheila Flannigan, MOF’s Conference co-chair and past president of TTRA, “Under Bryant’s leadership, Hannibal is now also known for its amazing trail system, festivals and as a thriving haven for artisans.”

 

Among notable contributions since 2011 is an increase in tourism spending in the Hannibal area. TTRA’s executive director, Kathy Palmer noted that the judges were particularly impressed by the Hannibal CVB’s electronic marketing efforts that “have paid off to the point that website visits have increased nearly 50 percent since 2016.”

 

TTRA has 650-plus members and seven chapters in more than 25 countries. TTRA provides leadership for the global tourism community of practitioners, educators, and users of travel research. Their main goals center around educating members in research, marketing, and planning skills through publications, conferences and networking. TTRA strives to encourage professional development and recognizes research and marketing excellence through its

awards program.