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Jeff Shuford: 5 ways to add fuel to your business blogging fire this year

Jeff Shuford More Content Now
Posted: Jul. 10, 2019 12:06 pm

Are you tired of watching your blog’s analytics look like a barren wasteland? Are you adding new blog posts regularly but failing to see a corresponding increase in readership? It might be time to make a concerted effort to extend your network. There are several simple tweaks you can make to your blogging strategy that can have a significant impact on your readership rates. Consider the following five tips to add fuel to your business blogging fire this year.

1) Embed your social media posts within your blog posts to get extra mileage out of your social networking efforts. Adding Twitter, Facebook, Pinterest or Instagram embeds to your blog posts adds visual eye candy while potentially driving new followers to your social media accounts.

2) Understand how your blog’s audience likes to discover new things. Are they active on news apps? Do they get the majority of their information from specific social networking platforms? Once you know how your audience likes to consume information, you can use that knowledge to inform your blog’s outreach strategy.

3) If you’re considering guest posting on other blogs to build your blogging reputation, use Twitter’s advanced search to find potential opportunities. Within the “all of these words” box on Twitter’s advanced search enter “my guest post” and a keyword relevant to your blogging niche. You’ll likely be greeted by numerous posts from writers who have guest posted on sites related to your market. Now that you know which sites accept guest posts, you can approach those sites with offers to contribute free content.

4) Blog with a specific audience in mind and in a way that will evoke discussion. Ask questions within your blog posts. Remember to request feedback from your audience. Blogs aren’t meant to be a one-way conversation. If you want your readership to grow, you need to build a community around your blog.

5) Publish posts when your target audience is likely to be online. Consider morning commute times or lunchtime readers. Promote your RSS feed to grow your subscriber list and publish new posts when the most significant percentage of your audience is likely to be free to read fresh content.

Building a loyal following for your blog takes time. You can’t expect droves of readers to find you simply because you hit the publish button. If you’re willing to be smart with your outreach efforts and proactive with your blogging techniques, you can build your readership rates over time.
Jeff Shuford is president of Tech From Vets, an award winning veteran-owned technology company. Tech From Vets merges NFL veterans and military veterans in the tech industry and develops innovative websites and mobile applications for their clients nationwide.

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