Taylor Swift has more power than many of us were willing to admit.
Apple’s soon-to-launch music subscription service may have sounded good on paper to execs, but it was causing bad blood among musicians and artists — until one of them swiftly challenged Apple head on and, basically, won.
If you had asked me just five years ago I’d be this gung-ho about Taylor Swift, I would have said you’re crazy. But Swift has more power than many of us were willing to admit — including Madonna and Dave Grohl.
What Swift did was save the music.
Apple was geared to launch its new subscription service by offering a three-month free trial. Free? Nothing is free, folks. Sure, you could have listened to all of your favorite artists, but at what cost?
Swift saw this as a disaster, not so much for her, but for any new artist coming up through the ranks. It’s extremely hard to break into the music business, let alone do so without making any money.
Most artists were hesitant to go up against Apple, considering iTunes and the popularity of downloaded music. I’m still very much on the fence with downloading, but this makes the format even more of a turn-off. I understand that an artist’s work is worth paying for and I want to make sure they’re compensated.
Swift is the most savvy of artists when it comes to working social media. Normally, I wouldn’t care, but her rant over the weekend changed the music industry for the better.
Swift pulled her latest album, “1989,” from the service, but not before making her case known.
I have to give her props. She posted the most honest, straight-to-the-point and blatant comments to Apple on Tumblr, titled “To Apple, Love Taylor.” What she said reflects my sentiments about music subscription services.
First, Swift educated her fans and music lovers that artists, producers and songwriters would not make a dime from this. She then stated she found it “…shocking, disappointing and completely unlike this historically progressive and generous company” to make such a move. Way to go!
Swift went to say she is not alone in her feelings, but that other artists were scared to speak up. She wasn’t thinking of herself, either. She pointed out the new, non-established artists would be most affected.
She closed with this: “I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
Powerful words from the world’s most powerful artist at the moment. Well played, Taylor.
By Monday morning, the firestorm had ignited. Eddy Cue, Apple senior vice president of internet software and services, apologized and promised to reverse the company’s negligence.
You know, there was a reason Swift made Forbes’ list of Power Women and Time magazine’s 100 Most Influential People. This just might put her on top next time around.

David T. Farr is a Sturgis, Michigan, Journal correspondent. Email him at farrboy@hotmail.com.