A combined partnership between the Hannibal Police Department, Marion County Sheriff’s Office and Hannibal Fire Department has made the new series of billboards possible.

The Hannibal Police Department has added another tool in its fight against heroin in the area.

Starting on April 30, a new Bring the “HEET” Initiative poster depicting the dangers of heroin use will be on display on billboards throughout the Hannibal area. A combined partnership between the Hannibal Police Department, Marion County Sheriff’s Office and Hannibal Fire Department has made the new series of billboards possible.

In addition the message of the program has garnered the attention of numerous agencies with speaking engagements requested throughout the State of Missouri. Presentations of the “HEET” program are done by select members of all three departments.

During the presentations one of the two “HEET” videos created exclusively for the program is shown which has testimony from local Hannibal residents who have suffered the loss of a loved one from an opioid overdose.

The Bringing the “HEET” Initiative began in January 2016 as a joint effort between the Hannibal Police Department (HPD) and Marion County Sheriff’s Office to stem the ever growing usage of heroin in the community.

The program is an acronym:

Heroin

Enforcement

Education

Treatment

Bringing the “HEET” Initiative is a multi-pronged approach to address the local concerns about heroin usage in the community. Enforcement is obviously a key component but the issue must be addressed by different means to be more effective. Heroin usage has led to an alarming rate of deaths due to overdoses in the community.