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Hannibal Courier - Post - Hannibal, MO
  • Hannibal teen finds her niche on video channel

  • In an era of reality TV, it should come as no surprise to learn that it doesn’t require a television or a film crew these days in order to become a media celebrity. Heather Frantz of Hannibal is a testament to that.
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  • In an era of reality TV, it should come as no surprise to learn that it doesn’t require a television or a film crew these days in order to become a media celebrity. Heather Frantz of Hannibal is a testament to that.
    Heather has joined in the DIY community as a celebrity on You Tube. During late June she created a video, “Cute & Easy DIY Room Decorations!” which had attracted more than 2,600 viewers as of Thursday.
    “Morning Routine: Summer Edition!” put online a week later, has proven even more popular, with 6,700 views.
    But her all-time leading video, posted five months ago, is “DIY Valentine’s Day Gifts! (for Boyfriend, Bestie & More)” Earlier this week the view count for this video stood at 117,578.
    Heather was first drawn to posting videos in 2012, while still in high school, focusing on beauty, makeup and fashion tips. In the fall of 2013 she started college, but after one semester decided this wasn’t the right time to pursue an education. Instead, she started focusing on her video career full time.
    She saved up her money and bought a Mac Book Pro computer and editing software last fall. She already had a Sony video camera, which shoots in HD. Most of the time she uses a tripod to hold the camera while filming, but sometimes her mom steps in to serve as cameraman.
    In November 2013 Heather had 600 subscribers to her video channel. As of June, that number had climbed to 7,000. ”Recently subscribers have grown quite rapidly,” she said.
    In one video, she demonstrates how to create “no heat” curls. She offers makeup application hints and shares her favorite products. Some of her recent videos have included how to make room decorations and how to put together an outfit for the Fourth of July.
    With each video, she perfects her performance and editing techniques. She also watches competitors’ videos to learn how to improve her own style.
    In the videos, Heather hopes to help other teens – and tweens – learn to make the most of their own uniqueness.
    “I never had much confidence when I was growing up,” she said.  “I want to help girls discover who they are while they are in their early teens. They are beautiful just as they are. I want to encourage girls to bring out their inner confidence and beauty.”
    She makes money from advertisements that You Tube attaches to her videos. “The ads play before the videos and I get compensated when people watch the ads,” she said.
    In the videos, she is true to herself. “I know (this success) comes from God,” she said. “I am incredibly thankful for what I’ve been blessed with.”
    Page 2 of 2 - Her favorite Bible verse is included on her You Tube channel. Philippians 4:13. “I want to lead God through my channel. I want to be able to give it all back to Him.”
    She receives many comments via her channel, mostly positive. “My pastor said that 10 percent of the people are not going to like you,” she said, so she tries to keep that in mind when reading viewer comments. “I love to talk to my subscribers. I try to respond to each one.”
    She selects Christian artists for the background music to accompany her videos. She contacts artists through email or their managers, and obtains permission in advance, then gives credit to the selected musicians. “It’s good background music, and it promotes the band and the artists.” One of her favorite bands to use is “For King and Country.” She has also used acoustic music by Grant Terry.
    She said making videos “is the most fun I’ve had in a very long time. It is my job. God definitely gives me the motivation to do this. I want to focus all of my heart and energy in doing this.
    “I don’t plan on quitting any time soon,” Heather said. “It’s my job now, and I love it.”
    Heather can be found on You Tube by searching “Heather Frantz” or “Frantzbeauty.”
     
     
     
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