August has remained a strong month in what has been a highly trafficked summer season for the Hannibal Convention & Visitors Bureau. Director Gail Bryant cites spring campaigns and a redesign in online information requests as two factors in the strong month of August.
According to Bryant, the HCVB started utilizing a new online visitor guide request program in mid-summer and requests for mailed visitor guides have been “incredible.” In addition to visitor requests from the website and call-in requests, advertising in mediums like vacation planner inserts provide avenues for people to access Hannibal information.
Bryant added that while many people simply search online to get the information they need, there is still a sizable portion of the population that depends on print media. Bryant says spring and fall inserts in newspaper publications bring in thousands of requests for visitor guides. Bryant estimates the HCVB has sent an average of one to two bulk mailings per week this summer.
With riverboats scheduled into the fall and special events and festivals planned through December, Bryant is optimistic about the remainder of 2013.