HCVB’s website - www.visithannibal.com - recently achieved a No. 1 ranking through a search engine marketing campaign.
“We’re No. 1! We’re No. 1!”
While neither Gail Bryant, director of the Hannibal Convention & Visitors Bureau, or Megan Rapp, assistant director of the HCVB, were chanting that phrase while waiving oversized foam fingers during last week’s HCVB Board meeting, they could have.
Bryant shared that the HCVB’s website - www.visithannibal.com - recently achieved a No. 1 ranking through a search engine marketing campaign.
“It is the process of gaining traffic and visibility from search engines,” explained Bryant, noting that to achieve that objective the HCVB has been working with Madden Media, a tourism destination marketing company.
When someone goes on the Internet and types in certain a key word like “Hannibal MO” or “Hannibal Missouri” while conducting a search, visithannibal.com will appear on the first page of the search results. That leads to a greater number of page views, as happened recently when the HCVB achieved its lofty ranking.
“For National Tom Sawyer Days, out of 1.4 million websites, we were ranked No. 1. Visithannibal.com was ranked No. 1,” said Bryant with a smile.
The success the HCVB’s website has seen is not limited to National Tom Sawyer Days. According to search engine marketing data, visithannibal.com has been performing well above the industry average for months.
While the industry average is 2.92 percent, in May the HCVB’s website stood at 5.39 percent. The local share jumped to 7.57 in June. In July, it surged upward again, reaching 9.42 percent.
“That 9.42 is performing at the top of the list, which is very good,” said Bryant. “We’re very proud of the success we’re having currently with our online marketing.”