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Hannibal Courier - Post - Hannibal, MO
Sally Poole offers insights about business in Hannibal.
Move Toward Consistency
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About this blog
By Sally Poole

Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very ...

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Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very involved in Hannibal and Quincy, IL., with memberships in the Chamber of Commerce, Hannibal Arts Council, Affordable Community Education, Lions Club and Rotary. She has helped in the fund-raising campaign to build a Hannibal campus for Moberly Area Community College. Currently she is helping to start the Hannibal Chamber Business Development Committee.

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By Sally Poole
July 4, 2013 12:01 a.m.



This week is a simple marketing exercise that will reap big rewards for your business. Take a look at all of your marketing materials. Spread them out on your desk and really look at them. All – and I mean All – of your materials should have the same look and feel, the same logo, colors, the same slogan, the same color paper. This consistency can help you build a stronger brand

for your business. It applies to all marketing and advertising such as web, radio, print, television and outdoor. this is your image and it’s important. This week take a look at your marketing materials and make sure they’re consistent.

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