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Hannibal Courier - Post - Hannibal, MO
Sally Poole offers insights about business in Hannibal.
Keep it Simple
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About this blog
By Sally Poole

Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very ...

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Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very involved in Hannibal and Quincy, IL., with memberships in the Chamber of Commerce, Hannibal Arts Council, Affordable Community Education, Lions Club and Rotary. She has helped in the fund-raising campaign to build a Hannibal campus for Moberly Area Community College. Currently she is helping to start the Hannibal Chamber Business Development Committee.

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By Sally Poole
June 6, 2013 12:01 a.m.



When you were a child and drew a picture on a piece of paper, did you feel the need to fill up the entire page? Were you told it was wasteful to leave empty space? That belief may have been okay then, but it might not be a good idea for your marketing materials now. Fewer words or less design means higher impact for the words you do use. You don’t have a lot of time to catch someone’s attention and too many words will get lost. Only the main words will be read anyway, so don’t clutter your materials with information that won’t be read. Using fewer words will help you stick to the main point. Keep it simple.

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